IBC 2017: our diary of a successful show

ELEMENTS rocked the halls of the world’s leading media, entertainment and tech show!


In the media and entertainment industry, September can only mean one thing: IBC! Enjoy our summary of impressions, photos and videos of five days in Amsterdam.

Day 1

Lovely weather with lots of sun and blue skies on the opening day – what a kick-off of the show! We couldn’t wait to present our latest innovations and product releases to the world, and were thrilled that our booth was crowded right away!

Our trainees Dunya and Jan went out for a mission to discover future technologies at IBC 2017. Here’s what they came back with:

Between giving product demos, having a little snack at the bar, and discussing the future of media storage, we asked various members of the ELEMENTS family to answer a few questions:

Jim Totman (XTFX), Kristoffer Laursen (Stjernholm), Siegfried Bacher (ITV Studios)

Day 2/3

Despite the fact that there were so many great exhibitors on the showfloor, people were pouring into our booth constantly, eager to see what we have to offer. And the lousy weather on day 2 didn’t damp the mood a bit – quite the contrary!

At our dedicated Partner Event on Saturday we awarded some of our reselling partners with our “special honors”. Amongst other, our beloved French partner Post Logic won the “Best Medical Support” Award and Stjernholm got the „Inspector Gadget“ Award.

And again, we interviewed some of our partner, friends, and customers:

Paul van Asseldonk (the Future Store), Michal Láznička, (boneheadz), Jean-Pierre Fournier (Post Logic), Thomas Knudsen, (M2Film)

Day 4/5

For most vendors, the last day of the show is usually rather slow. Not for ELEMENTS though! People kept coming to our booth till the very last minute, so we were busy giving demos until they rung the bells to close the show! Also on the last day we didn’t forget to gather some valuable insight and capture it for all eternity:

Carlo Struzzi (Video Progetti), Rezkalla Wissa (MBC Egypt), Jonathan Stroud (QVC UK), Orkan Celen (Baran), Christian Plitt (Quantum)

Want to know how ELEMENTS @ IBC 2017 looks like in 99 seconds?

We can’t wait to see you next year in Amsterdam! IBC 2018: 13 - 18 September


NAB 2018 – what a show!



COBIT ist ein international anerkanntes Rahmenwerk für das Management und die Governance von Informationstechnologie. Es bietet ein umfassendes Regelwerk von Prinzipien, Praktiken und analytischen Instrumenten und Modellen zur Steuerung der unternehmensweiten IT.