Putting workflow innovation in the spotlight at Hamburg Open 2026

ELEMENTS is excited to return to the Hamburg Open, a leading meeting place and industry event for the broadcast and media technology sectors throughout the DACH region, taking place January 14-15, 2026, at the Hamburg Messe and Congress. On show and in discussion will be a wide range of leading technologies, exciting innovations, best practices, and expert knowledge focused on the ever-growing and highly dynamic media and technology industry.

Cloud Platform: Unlocking next-generation workflow opportunities

The ELEMENTS cloud Platform empowers customers to reduce the costs and complexity of traditional hardware while unlocking advanced workflows, from scalable, cloud-on-demand resources to global, decentralized collaboration. With storage, media processing, and workstations all available in the cloud, ELEMENTS users can tap into a broad media ecosystem while retaining high-performance operations, whether they’re working locally, remotely, or across multiple sites.

Thanks to fully scalable deployments on major cloud providers, an intuitive ELEMENTS interface, and low-latency collaboration via web UI or mounted cloud workspaces, your team only pays for what they use yet always stays connected.

Media Library: Feature-rich MAM at the heart of the ELEMENTS ecosystem

Media Library provides a powerful and intuitive way to tag, search, organize, edit, and securely share media across production environments. By combining the ELEMENTS API and Automation Engine with the Media Library, teams can easily integrate AI-enabled workflows for images, video, and audio, whether assets live on-premises or in the cloud. This generates rich, searchable metadata driven by user-defined prompts, enabling faster, smarter, and more collaborative productions.

The latest release introduces a new Media Library panel for Avid Media Composer, along with AI integrations featuring Amplify’s AI assistant, SEIRI, VALET project parking, and extended cloud-storage options, all designed to streamline creative operations and boost team efficiency.

GRID: High-performance all-NVMe storage for modern media workflows

Designed for post-production, VFX, broadcast, and content creators, GRID, built on the proven Ceph platform, delivers exceptional speed, scalability, and reliability in a compact 2U form factor. Eliminate bottlenecks with 200Gb Ethernet, enabling smooth high-resolution editing, rendering, and collaboration. When paired with Media Library, GRID becomes a complete media-management hub.

From real-time editing to secure archiving, GRID modernizes media storage by boosting performance, scalability, and flexibility without the frustrations of traditional storage systems.

VALET: Smart storage extension built for the cloud era

VALET makes it simple to offload inactive or completed projects by syncing and relocating workspaces from on-prem or cloud environments to secondary storage, typically cloud, without disrupting existing workflows. Unlike conventional cold storage, VALET keeps everything organized, connected, and instantly accessible.

Think of VALET as your storage concierge: it frees up local high-performance systems, keeps archived projects within easy reach, and enables cost-effective scaling. With VALET, storage stops being a constraint and becomes a strategic asset, helping your team stay productive and cost-efficient.

BLINK: Unlock BeeGFS performance across platforms

BLINK, a native BeeGFS client for Windows and macOS, delivers enterprise-level performance tailor-made for demanding media environments. Engineered with kernel-level integration, BLINK provides maximum throughput, ultra-low latency, and outstanding stability. Paired with the ELEMENTS NVMe CUBE appliance, BLINK enables block-level file access over Ethernet, unleashing the full performance potential of BeeGFS for high-end workflows.

With its robust architecture, users can expect seamless integration and unparalleled efficiency in their workflow, setting a new standard for data processing in the industry.

Join ELEMENTS at the Hamburg Open 2026

Visit Hall B6, Stand 121, to meet the team, to take part in focused demonstrations, and to experience a host of breakthrough technologies, workflow innovations, and exciting solutions driving the future of the industry. Secure an in-person demo with an ELEMENTS expert by contacting events@elements.tv.