- Press Release

ELEMENTS and Veritone Collaborate to Bring Artificial Intelligence Capabilities to Media Storage and Server Solutions

Integrating Veritone AI for automated media indexing and analytics makes ELEMENTS MAM system even smarter and more powerful

Dusseldorf, Germany, Apr. 9, 2018: ELEMENTS, developer of advanced solutions for unrestricted collaboration in shared media workflows, and Veritone®, Inc. (NASDAQ: VERI), a leading provider of artificial intelligence (AI) solutions, today announced a new collaboration. The new alliance will allow ELEMENTS Media Library customers to leverage Veritone’s industry-leading AI technology for automated metadata extraction and analysis, including speech-to-text transcription, face recognition, translation, object recognition, content moderation, logo recognition, and optical character recognition.

By integrating Veritone’s ground-breaking aiWARE™ platform, ELEMENTS’ highly-efficient MAM will be capable of analyzing, dissecting, and indexing video and audio assets through automated monitoring utilizing cognitive engines and powerful applications, in addition to managing, sharing, and annotating media assets. ELEMENTS, a first-time exhibitor at NAB, and Veritone will demonstrate this new AI functionality available in the ELEMENTS MAM at Booth #SL14508 throughout the show.

ELEMENTS is developing an interface between the ELEMENTS MAM and the Veritone aiWARE platform utilizing the Veritone Developer application, a self-service environment that connects developers and partners with resources to create, submit and deploy custom applications and cognitive engines onto the aiWARE platform. aiWARE can automatically perform speech-to-text transcriptions on the user’s media files, which will enable ELEMENTS MAM users to index their media assets automatically, without the need for manual tagging and logging, and to easily and intuitively search those assets by keyword.

“We are genuinely excited to introduce artificial intelligence from Veritone to our Media Library customers,” says André Kamps, CEO of ELEMENTS. “This is a game-changer not only in terms of accuracy and diversity of meta-tags attached to the media assets, but also regarding the speed. It gives our users the ability to automatically add metadata to their files, a task that previously required human beings to spend many hours to achieve the same level of tagging.”

A truly unique differentiator: this new AI functionality will be accessible by ELEMENTS Media Library users directly through Adobe Premiere; hence, editors can leverage the full spectrum of benefits by searching their media assets directly from the Premiere workstation, without using a separate browser.

ELEMENTS’ entire range of media storage and server appliances will be demonstrated for the first time at NAB (booth# SL14508). Visitors can experience the full set of workflow enhancement tools embedded in every ELEMENTS appliance, including the Media Library that incorporates many one-of-a-kind features, including an embedded media player that can playback up to four videos simultaneously – selectively synchronous and asynchronous, allowing comparison of four editing versions concurrently. The Media Library also contains a Rough-Cut Editor comparable to other professional editing tools that cover a spectrum of editing rough-cut functionalities. In addition, the Media Library editor enhances and simplifies approval and communication processes during projects by allowing for frame-accurate comments and even drawings on the source material to indicate areas of interest.

To schedule a private demo contact


The AI feature is available after NAB as an optional add-on to ELEMENTS’ Media Library, a comprehensive web-based workflow management feature set that comes with ELEMENTS ONE, NAS, GATEWAY and the mobile appliance CUBE.

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